While Bing might be claiming to get better click throughs on Search Ads, Google has again claimed the top spot in American Consumer Satisfaction Index.
In the quarterly rankings, conducted since 2000, all the major search engines/portals have improved their scores over time, with only Ask.com and AOL now below their highest historic rankings.
Overall, Google leads the pack, with an 86 percent satisfaction rating, the same as last year. Ranked number 2 is “all others” with 78 percent, up 2.6 percent from a year ago. AOL improved by 1.4 percent to a 70 percent satisfaction rating. (See chart for details).
The survey was conducted before the announcement of Microsoft’s Bing search engine as well as the deal that replaces Yahoo search with Bing.
Among the industries surveyed, Internet Portals & Search Engines did quite well, with an overall 83 percent satisfaction rate, up 3.8 percent from last year, based on the strong showing by “all others” and the 1.4 percent improvement by AOL.