Social Media Listening a necessary evil for 2010

July 14th, 2009

Social Media Listening a necessary evil for 2010

Marketing is growing by leap and bounds. Looking into marketplace I see 50,000 Internet Marketing Freelancers and Companies trying to create a listening that they are the messiah of Online Marketing. Seemingly we have all but figured out Internet Marketing. But I don’t find a single dot.com, Ad Agency, Ad Network, or Freelancer who can guarantee me ROI [Return on Investment] forehand. Human mind and emotions is too complex for greatest of the scientists of our times to be captured in a magical equation.

SEO, zillions of Experts have their theory on Optimizing content on Google. Adwords experts claim to have figured of innovative ways to figure our Google Adwords Gaps and Quality Score. We know Rich Media Banners get better click through rates. Facebook application Marketing which came up in late 2008 is already a figured out technology. And when I talk to Social Media listening I am not talking about Facebook and Orkut, Youtube, MySpace Advertising.  Read the rest of this entry »

Back in Town

July 14th, 2009

I am back in town after a little stint with Mussoorie. Will talk in detail about Mussoorie and Dehradun in a while.

Some Softwares That I Recommend

July 9th, 2009

Here is a list of some of the softwares which I essentially use:

1. Opera: Opera is my favorite browser. The browsing experience it offers is par excellence. Any avid internet freak who browsers 10-12 webpages at one go would swear by the way its interface works.
2. Internet Researcher: Internet Researcher from Zylox is the best Web Copier, Website Downloader, Website Ripper that I have been using since ages.
3. Irfan View: If I wanna browse images, crop, edit them for daily use Irfanview is my DE-facto choice.
4. Flashget: Its one of my favorite download manager.
5. Kazaa Media Player Classic is my favorite media player.
6.  FeedDemon is my fav. RSS Aggregator.
7. Digsby is the Instant Messener I use to connect to Google Talk, Yahoo IM and WIM.
8. SmartFTP is my favorite FTP client.
9. ZoneAlarm is what I use as Personal Security Suite.
10. WinAmp is the audio and MP3 player that I like.
11. Arelis/IBP is something that I recommend for SEO analysis and Report Creation.
12. Foxit Suite is good for creation and working on PDF files

Transformers: Revenge of the Fallen

July 8th, 2009

Review of Movie Transformers: Revenge of the Fallen

Michael Bay’s “Transformers: Revenge of the Fallen” is inarguably the most highly anticipated release of the summer. I had loved the first installment of Transformers directed by Michael Bay back in 2007, the acting/premise/humor/action was superb.

That apart the movie has great premise and plot. The action scenes and visual effects are great. And for once the entire gamot of US army, air force and navy comes into play. The humor and comic scenes are also well placed. There are many duals between heroic Autobots and evil Decepticons each being filmed extensively and  are enjoyable to core. The new funky auto-bots are funky at times and pain to watch at certain junctures. Read the rest of this entry »

Dow Nasdaq end on bad note Amid Talk of New Stimulus

July 8th, 2009

S&P Hits 2 Months Low.

If BSE and NSE in India saw Maniac Monday, Torrid Tuesday welcomed US investors. Dow and Nasdaq ended the  day with loss of 161.27 and 41 odd points respectively. S&P 500 ended, at 10 week lows of 881.03. No one sees the green shoots at-least as yet in US market. Read the rest of this entry »

Kaminey Music is Out

July 8th, 2009

Kaminey Music is Average

You loved the music of – Omkara, Makdee, Maqbool. Trust Vishal Bhardwaj and Gulzar to come up with music that is different and sets up new milestones in terms of experimentation.

Kaminey, the Album will sway you with its title track Dhan Te Nan. The song starts with single-string guitar plucking ala Quentin Taratino’s Pulp Fiction and then some more. Gulzar always playful with words - til til tara mira teli ka tel – balances the music with beautifully penned lyrics. This is a track one will end up crooning more than once. Read the rest of this entry »

Moody gives thumbs up to Pranab Mukherjee’s Budget

July 7th, 2009

Ratings agency Moody’s Investors Service has maintained a Baa3 foreign currency rating and Ba2 local currency sovereign rating, which is non-investment grade, on India.

“This is clearly a growth-oriented budget and contains a slightly larger than expected headline deficit number, but it is broadly consistent with near-term stability in the government’s debt trajectory,” Aninda Mitra, a senior analyst at Moody’s, said.

This is largely based on the estimated fiscal deficit, which is expected to balloon to 6.8 percent of GDP, its highest in 16 years. Read the rest of this entry »

Hangover – The Uberkewl Movie

July 7th, 2009

Hangover – The Uberkewl Movie

Absolutely loved this movie. I think this movie was by far ten times funnier than Pineapple Express, Forgetting Sarah Marshall, Step Brothers, etc. The movie is truly, hilariously, funny. Read the rest of this entry »

Why Blog Now?

July 6th, 2009

Why Blog Now?

I have always maintained that blog’s are perfect for people who feel they are not heard or quoted properly. For those who need a medium to express their feelings.
There are those who comprehend that blog is personal ought to keep it password protected.

Being an agnostic of privacy quotient of Internet, I am back to the million dollar question… Why Blog Now? I had access to this wonderful tool called Wordpress back in 2002. I used it to venture into Web 2.0. It made me an entrepreneur and self-reliant. But I never needed a medium to express my opinions on a fiefdom called – My Personal Blog. Read the rest of this entry »