Archive for the ‘Web Marketing’ Category

Fashion Industry and Social media

Wednesday, March 24th, 2010

How Fashion Industry is using Social Media to impact branding, awareness and sales

The use of electronic tools for the purpose of sharing and discussing information and experiences with others…

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Google tops in User Survey for Search Engine Satisfaction

Wednesday, August 19th, 2009

While Bing might be claiming to get better click throughs on Search Ads, Google has again claimed the top spot in American Consumer Satisfaction Index.

In the quarterly rankings, conducted since 2000, all the major search engines/portals have improved their scores over time, with only Ask.com and AOL now below their highest historic rankings. (more…)

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Examples of Corporate Social Media Strategies

Wednesday, August 19th, 2009

Examples of Corporate Social Media Strategies

I recently spoke at a regional event organized to decipher social media marketing. The address dealth with variety of topics and touched various aspects of going social, ranging from how to get started, tracking tools, history, pros and cons and how to measure the impact.

I discussed some tactics to get your company better engaged with social media. To start with I have assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. (more…)

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Google Search Index Update: Caffeine

Tuesday, August 11th, 2009

Google has unveiled, of what is being perceived as a next major overhaul of their search engine indexing algorithm and named it Caffeine. Google has also providing a developer preview of the working variant of this new engine. Post and comments from Matt Cutts suggest that Google’s Caffeine update primarily deals with the way Google indexes, crawls and ranks the pages of websites.

“It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions,” says a joint post from engineers Matt Cutts and Sitaram Iyer. “Web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.” (more…)

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Social Media Listening a necessary evil for 2010

Tuesday, July 14th, 2009

Social Media Listening a necessary evil for 2010

Marketing is growing by leap and bounds. Looking into marketplace I see 50,000 Internet Marketing Freelancers and Companies trying to create a listening that they are the messiah of Online Marketing. Seemingly we have all but figured out Internet Marketing. But I don’t find a single dot.com, Ad Agency, Ad Network, or Freelancer who can guarantee me ROI [Return on Investment] forehand. Human mind and emotions is too complex for greatest of the scientists of our times to be captured in a magical equation.

SEO, zillions of Experts have their theory on Optimizing content on Google. Adwords experts claim to have figured of innovative ways to figure our Google Adwords Gaps and Quality Score. We know Rich Media Banners get better click through rates. Facebook application Marketing which came up in late 2008 is already a figured out technology. And when I talk to Social Media listening I am not talking about Facebook and Orkut, Youtube, MySpace Advertising.  (more…)

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