How Fashion Industry is using Social Media to impact branding, awareness and sales
The use of electronic tools for the purpose of sharing and discussing information and experiences with others…
Posts Tagged ‘Social Media’
Fashion Industry and Social media
Wednesday, March 24th, 2010Tags: awareness, branding, Fashion Industry, sales, Social Media, Social Media Marketing
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Examples of Corporate Social Media Strategies
Wednesday, August 19th, 2009Examples of Corporate Social Media Strategies
I recently spoke at a regional event organized to decipher social media marketing. The address dealth with variety of topics and touched various aspects of going social, ranging from how to get started, tracking tools, history, pros and cons and how to measure the impact.
I discussed some tactics to get your company better engaged with social media. To start with I have assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. (more…)
Tags: Social Media, Social Media Marketing
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Social Media Listening a necessary evil for 2010
Tuesday, July 14th, 2009Social Media Listening a necessary evil for 2010
Marketing is growing by leap and bounds. Looking into marketplace I see 50,000 Internet Marketing Freelancers and Companies trying to create a listening that they are the messiah of Online Marketing. Seemingly we have all but figured out Internet Marketing. But I don’t find a single dot.com, Ad Agency, Ad Network, or Freelancer who can guarantee me ROI [Return on Investment] forehand. Human mind and emotions is too complex for greatest of the scientists of our times to be captured in a magical equation.
SEO, zillions of Experts have their theory on Optimizing content on Google. Adwords experts claim to have figured of innovative ways to figure our Google Adwords Gaps and Quality Score. We know Rich Media Banners get better click through rates. Facebook application Marketing which came up in late 2008 is already a figured out technology. And when I talk to Social Media listening I am not talking about Facebook and Orkut, Youtube, MySpace Advertising. (more…)
Tags: Online Marketing, Online Marketing Tool, SEO Tools, Social Media, Social Media Marketing
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